Our major challenge is to stimulate sales of Maruti Suzuki in North2 & North4 regions through print media releases. Fresh approach through ideations & regional adaptations in print media ads come first, then the support in terms of PR, direct mailers, competition tracking and other motivational corporate events. Success is measured on regular basis by the overwhelming number of calls generated by each release through dealer's feedback. No doubt, these Regions are amongst the top performing circles in India.