Social media is like a party that everyone’s attending! People are here primarily to be entertained. And who’s the most popular guy at the party? The guy who’s either making them laugh or sharing an enthralling story. That guy is always the crowd-puller. And that is the guy every brand should aim to be. The objective of a brand page is not to ‘Sell Now’ but to gather a fan-following that gets converted into brand loyalists. Hence, the content shouldn’t ...