Importance of photography in brand communication
A brand isn’t just a product or service; it is a complete experience. To communicate all that a brand stands for to its target audience, a lot of factors come into play and appropriate media are involved. Visual media is very effective in creating the right impact and amongst visual media, photography is one of the most powerful mediums to get desired results.
In the olden days, pictures were very predictable and formal, adding little to t...