Footfall is the key determining factor for the success of a commercial event. Every aspect of the event directly or indirectly depends upon its footfall. And thus, event marketing needs to be undertaken with due diligence by all event organizers. Before we delve into the ‘how’ of digital marketing, let us justify the ‘why’. In fact we needn’t even justify. If you just consider your lifestyle and the lifestyle of those around you, you’ll know the answe...