https://youtu.be/Gn29fTPtzTMThe case study on Patanjali is a fascinating story of how a small Ayurvedic products company from India has turned into a household name within a short span of time. The study explores the brand's evolution, how it became a trendsetter by introducing the concept of mass customization, and its future prospects.  Through reverse engineering in branding, the team Partners studied the journey of Patanjali, starting from its inceptio...

An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions. Later, they passed some people who remarked, "What a shame; he makes that little boy walk." They then decided they both would walk! Soon they passed some ...

A frog asked two geese to take him south with them. At first they resisted; they didn't see how it could be done. Finally, the frog suggested that the two geese hold a stick in their beaks and that he would hold on to it with his mouth.So off the unlikely threesome went, flying south over the countryside. It was quite a sight. People looked up and expressed great admiration at this demonstration of creative teamwork.Someone said, "It's wo...

This is a story of a woman who did not believe in destiny at all and had given up all the hopes in life.Anaisha and her 3 year old daughter lived with her old mother. Her husband died of cancer a year ago and since then her mother insisted her to complete her further studies and get a good job but she was okay with the life she was living.Her daughter, Jaysha was very fond of mangoes and one day while eating...