AEO: The New Era of Search Optimization
The case study on Patanjali
https://youtu.be/Gn29fTPtzTMThe case study on Patanjali is a fascinating story of how a small Ayurvedic products company from India has turned into a household name within a short span of time. The study explores the brand's evolution, how it became a trendsetter by introducing the concept of mass customization, and its future prospects. Through reverse engineering in branding, the team Partners studied the journey of Patanjali, starting from its inceptio...
Dream Think Inspire
Back in the early 1940s when the world never even dreamt of women fighting a war, Netaji Subash Chandra Bose created the Jhansi ki Rani Regiment in Singapore. He wanted to assemble all the Indian Nationals scattered across Asia to build an Indian National Army. In the process of this creation, he also invited all the women to form the World’s first women regiment.JANAKI grew up in a well-to-do Tamil family in Malaya and was only 16 when s...
You can’t please everyone, so don’t try.
An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions.
Later, they passed some people who remarked, "What a shame; he makes that little boy walk." They then decided they both would walk!
Soon they passed some ...
Mirror story
One day all the employees reached the office and they saw a big piece of advice on the door on which it was written: “Yesterday the person who has been hindering your growth in this company passed away. We invite you to join the funeral in the room that has been prepared in the gym”. In the beginning, they all got sad for the death of one of their colleagues, but after a while, they started getting curious to know who was that man who hin...
There is no “I” in a team
A frog asked two geese to take him south with them. At first they resisted; they didn't see how it could be done. Finally, the frog suggested that the two geese hold a stick in their beaks and that he would hold on to it with his mouth.So off the unlikely threesome went, flying south over the countryside. It was quite a sight. People looked up and expressed great admiration at this demonstration of creative teamwork.Someone said, "It's wo...
Every brand has a story
What is a brand?
A brand is a mere trust. Trust that consumers and investors have upon a company. It doesn't matter how big or small the company is, trust rolls all the dice around the market table. your logo is not your brand but the story behind it is.
When I was young I came across this story of a lady who lost her young son to crossfire in Kashmir. She then told everyone the story about how her son asked for a new school bag that very day and she pro...
Fell in Place
This is a story of a woman who did not believe in destiny at all and had given up all the hopes in life.Anaisha and her 3 year old daughter lived with her old mother. Her husband died of cancer a year ago and since then her mother insisted her to complete her further studies and get a good job but she was okay with the life she was living.Her daughter, Jaysha was very fond of mangoes and one day while eating...
Dil ki Daak
This is a small initiative taken in the memory of Late #SidharthShukla. Mail us eulogies and letters in the name of Sidharth Shukla and we will compile the best letters into a book.
Last date of submission Oct/10/2021
Please share your #DilKiDaak with us at info@partnersindia.com
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The Bitter Truth
There was a farmer who sold a pound of butter to a baker. One day the baker decided to weigh the butter to see if he was getting the right amount, which he wasn’t. Angry about this, he took the farmer to court.
The judge asked the farmer if he was using any measure to weight the butter. The farmer replied, “Honor, I am primitive. I don’t have a proper measure, but I do have a scale.”
The judge asked, “Then how do you weigh the butter?”
The farmer repl...
This is a Kila
There is a very invincible method of selling. If your prospective buyer is sentimentally attached to a product, their chances of buying that product increases by default.Here is an intriguing story about a little boy on the streets of McLeodGanj. I was walking down the Market lane when I came across this amazing piece of art very Lavishly showcased on a pretty poorly constructed display shelf of a store. The statue looked quite heavy to b...
The Fixed Deposit of Emotions
There is a very short story about a flooded village which was being evacuated. Within 40 hours of heavy rain and shoulder neck water running down the street, the entire village was empty. Left behind were two people a blind man and a dwarf. Sitting in two corners they decided to create an alliance. The dwarf asked the blind man to carry him on his shoulders while he would navigate him throughout. The alliance was a win-win situation and t...
Importance of content
Someone said “ Content builds relationships. Relationships are built on trust. Trust drives revenue.” whosoever said it, said it right. Words are those magical swords, which if projected in the right direction can have the right impact on the right place. And in digital marketing it is all about the correct tool being used at the right place and PARTNERS, best social marketing company, has all the suitable tools. Content writing is one of the most importan
How to market your event in the digital space
Footfall is the key determining factor for the success of a commercial event. Every aspect of the event directly or indirectly depends upon its footfall. And thus, event marketing needs to be undertaken with due diligence by all event organizers.
Before we delve into the ‘how’ of digital marketing, let us justify the ‘why’. In fact we needn’t even justify. If you just consider your lifestyle and the lifestyle of those around you, you’ll know the answe...
Importance of photography in brand communication
A brand isn’t just a product or service; it is a complete experience. To communicate all that a brand stands for to its target audience, a lot of factors come into play and appropriate media are involved. Visual media is very effective in creating the right impact and amongst visual media, photography is one of the most powerful mediums to get desired results.
In the olden days, pictures were very predictable and formal, adding little to t...
Social media marketing tips for beginners
Social media is like a party that everyone’s attending! People are here primarily to be entertained. And who’s the most popular guy at the party? The guy who’s either making them laugh or sharing an enthralling story. That guy is always the crowd-puller. And that is the guy every brand should aim to be.
The objective of a brand page is not to ‘Sell Now’ but to gather a fan-following that gets converted into brand loyalists. Hence, the content shouldn’t ...
Why conventional advertising is important to a business
Dating back to somewhere in 4000 BC, Advertising finds its roots in the Papyrus Printing in Egypt; moving to the 1620's Coranto from Italy. The dock cafe’s become a permanent center for people’s gathering and thus came out the first business ads. Since then, Advertising has served a critical purpose for businesses across the world- competing with each other constantly for buyers attention.
Advertising is one of the marketing means that comes with an invo
Moving into a new office
Having nestled for about 15 years toward the outer contours of the beautiful city of Chandigarh, Partners has been quietly casting it’s brand from the shingles around. Our old office space was a splendid host to us and holds a major credit line in the story of our success. In the 17 years of our being, we grew from a one-man band into an interdisciplinary team of professionals who; and I’m not bragging; are amazing at what they do.
We built some great m...
Women political empowerment day
This Women Political Empowerment Day, #Partners salutes all those women who left a mark on our lives; showing undying political spirit and the love for their nation.
Cheers- to womanhood!...
Welcome to partners advertising
Meet Kriti, Brand Strategist at Partners.
#PartnersKiDunia mei aapka swaagat hai.
Like the Bamboo Shoots that remain afresh on her desk, Kriti is energy packed and brings freshness to the workflow.
Multi-faceted and continuously growing- ironically short herself! ;)...
Creativeline
https://www.youtube.com/watch?v=Kct21WRY6CA
Best digital creative agency Partners Advertising most eye-catching Fashion Line TVCs with Cinematographer Aseem Mishra as director (known for cinematography in Ek Tha Tiger, Dabang, Band Baja Baraat & New York etc.) and 495 Format 2 Films, of which the music was composed by Ms Sawan Dutta of KBC fame. It offered hues of grey on smoke machines, the colonial backdrop of Shimla and - Mr India -- Sachin Khura
Partners is hiring
Partners, one of the leading advertising agency in North India is looking for freshers who are ambitious dreamers, adept storytellers, persuasive communicators, outstanding thinkers, and effortlessly adaptable to the ever-changing media landscape to work for the best corporate clients.
If you have excellent communication skills, and want to work in a cool yet challenging work environment, do mail your CV at info@partnersindia.com...
Partners endorses tv actress mahi vij for nectar biopharma “get news” (pregnency test kit)
Cheers Partners :)
Mahhi Vij endorsed for Nector's Getnews. Wonderful experience working with Munna (www.munnas.com). Special thanks to Sameeksha Singh & Rajiv Roda.
Well done Simrat.
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No.1 digital agency
Best ad film agency Partners Advertising
Watch Team Partners in Action... at a PVR Cinema near you !
Starring - Team Partners
Produced By - Partners
Special Thanks to Behind the Camera Partners Team:
Cinematography - Manjeet Singh
Production Asst. - Annie Dhingra & Udayveer Singh
Script - Aditi
Music Mix - Lyoton and Nobo
Smoke - Sagar Dhingra
Bar Location Courtesy - Peddlers Elante Mall and
Partners inspiration - Sandeep Joshi
Enjoy th
Celebrating 16 years partners advertising agency
Cheers!! Team Partners :)
Anniversaries are milestones. They remind us of how far we've come and how far we have yet to go. It's a time to thank days of struggle and to cherish good days, to be grateful for the ups and downs and most importantly to count our blessings as we start a new year of living and learning.
So here's to all the people who helped us get here, as Partners turned 16 and to all the people who will be joining us on
Partners team shoot for la americana new delhi
Yum Burgers + Peppy Music + Best Company = LaAmericana Shoot@Delhi. What an experience with Mukul Raut & his Talented Team. Wait, the Best Burger of the world is coming...
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Brand flim shoot
Camera Man Manjit shooting for Brand Ad Film for Partners Advertising Agency at Elante Mall Chandigarh
Shoot at Ad Agency Partners Advertising Office Elante Mall Chandigarh Rajeev Sir and Camera Man Manjeet
Camera Crew preparing for shoot at Elante Mall Chandigrh
Camera Crew Shoot for Partners Ad Film at Peddlers Elante Mall Chandigarh
Partners advertising agency finish shooting their first, brand film
Watch out! Partners film coming to a screen near you.
Mondays have never been more fun. On the 2nd of May, Elante witnessed a 12 hour - lights, camera, action marathon as we shot our 1st official movie. A grueling schedule, the best camera smile emoticon with the most talented shoot crew from Mumbai/North and our raw and enthusiastic office team, has created a lot of fun scenes and loads of amazing memories.
Magic happens when you couple hard
Scaling new heights with himachal pardesh tourism
Partners Partners Hurrah!!! Partners is on the Himachal Pradesh Tourism panel again.
Partners Advertising is the only agency from the north that has won an empanelment on the HPTDC again. It s great feeling to be chosen out of 60+ of national ad agencies. We are honoured and humbled to be there in the list … again.
We are also very excited about what the future holds. The ideation process is already underway and we look forward to shooting TVCs with k
Happy goodbye
In life, we meet certain people that leave a lasting impression on our lives; Mehgna is one such person who has left an imprint on us, not only metaphorically but also literally.
Super-talented and vivacious, Meghna is responsible for some of the most treasured artworks on our office walls.
She has recently embarked on a new journey in her life and we were sad to see her go. But we are also very happy for her and wish her a lifetime of wedded bliss.
&nb...
Sameeksha singh surprise visit to partners advertising elante office chandigarh
Guess who made our day? A beautiful angel finally manages to break away from Heaven to visit Partners. Model-turned-actress Sameeksha Singh dropped by our office to check out our new digs.
Sameeksha has been a close friend since her modeling days and has always stayed in touch over the years. Born and brought up in Chandigarh, Sameeksha has starred in numerous Tamil, Telegu, Hindi and Punjabi movies and soap operas.
&nbs...
A coffee to remember at partners advertising agency
In Sanskrit, Sandeep means "enlightened." Literally, Mr Sandeep Joshi is one of the finest and the most talented human beings that we know. It was a pleasure to have him over for coffee and a few laughs at our new office last week. He is as versatile as he is imaginative and he has been our idol since 2 decades. His incredible contribution to the realm of art has been delivering powerful messages in the most humorous cartoon forms, for the last...
Cherishing 30 years of health & happiness together
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